PRINT COLLATERAL
Project
Corporate promotional brochure
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Business
Financial real estate consulting
Description
Art direction and design of 8-page (plus cover) B2B brochure
Design
Cover: 3 Pantone colors, embossed logo
Inside: 4-color process, 2 Pantone colors and gloss varnish
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Paper
Cover: Textured uncoated
Inside: Dull coated
Size
8 x 11" folded
Project
Magazine press kit
Business
Non-profit photography trade organization​
Description
Art direction, design and production of magazine press kit (folder and 5 staggered inserts) and coordinating direct mail brochure
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Design
Press kit: 1/4", 4-color, 1-fold, 2-pocket folder with side tab for easy access when filed
Brochure: 4-color, 3-fold with perferated third panel with subscription form
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Paper
Gloss coated
Sizes
Brochure: 4 x 9"
Press kit: 9.5 x 12"
Menus for INQ Bistro
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Description
Design for brunch and dinner menus and wine and drink lists
Design
2-sided, 4-color menus
Paper
Dull coated 100# cover
Sizes
Brunch & dinner menus: 5.5 x 14"
Wine list: 5.5 x 14"
Drink menu: 5.5 x 10"
Project
Catalog system used by Carter's sales staff to sell each of the 3 Carter's product lines
​Description
Custom turn-edge Binder and cover printed in 6 colors plus a gloss varnish pattern on a linen finish fabric.
​Printing
Binder & Binder Case: custom, textured turn-edge in 6 PMS colors
Tabs: 6 colors
Product catalogs: 2-color (color-coded for each product line)
Project
Promotional Package
Business
Home and facility healthcare services
Description
Art direction and design for new corporate image, including brochure, business cards and a 2-pocket folder
Design
Folder, brochure and business cards are 4-color process with 2 Pantone colors and gloss varnish on photos. Rate card is black with 2 Pantone colors.
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Brochure: 4-panel, gate-fold with pocket on back panel and dye-cut slits to hold a rate card on the inside back cover
Business cards: 2-sided with 3 alternating photos
Rate Card: 1-sided card that fits into the slots on the back panel of the brochure
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Paper
Coated speckle-tone
Sizes
Brochure: 4 x 9" folded
Folder: 9 x 12" folded
Rate Card: 3.5 x 8"
Project
Membership Brochure
Business
Non-profit photography trade organization​
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Description
Art direction and design for membership B2C brochure
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Design
3-fold brochure with perferated third panel
Cover: 4-color plus gloss varnish on photo and dull varnish on black to reduce fingerprints
Inside: 4-color plus gloss varnish on photos
Paper
Matte coated
Size
4 x 9" folded
Close & Associates Brochure
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Business
Computer Design & installation (for IBM)
Description
Art direction (including photo shoot) and design for B2B brochure
Design
4-panel, gate-fold with pocket on back panel, 4-color process plus 2 pms colors with gloss varnish on photos
Paper
Matte coated
Size
8 x 11" folded
Project
B2C promotional brochure for Carter's Christian Dior label (placed at retail stores)
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Description
Art direction and design for baby layette brochure
Design
4-color, 8-pages
Back Cover: Folds out to reveal size information and garment illustrations
Paper
Matte coated
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Size
5 x 8" folded
Project
Convention & Expo program for PPA, a photographic trade organization
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Description
Art direction and design for a convention catalog, featuring classes in the 6 types of photography.
Design
Color coding was used so the attendee could easily identify courses in different types of photography. The back page is a 3-panel, fold-out "Schedule at a Glance" so the attendee would not register for classes scheduled at the same time.
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Printing
4-color throughout
Paper
(Cover) textured uncoated / (inside) matte coated
Size
8.5 x 11"
